The aim here is not to discourage future e-commerce entrepreneurs but rather to draw their attention to the steps to take, the path to follow, the patience to have, in order to maximize their chances of success.
A reference book for those who wish to get started in e-commerce
Whoever you are, whether you're planning to create your online store or launch into e-commerce
If you're looking to launch an e-commerce business, or even if your store is already online, this book aims to help you plan the path you'll need to take to successfully complete your project, providing you with the essential elements to avoid common pitfalls. By the end of this book, you should be able to assess the scope of the work, make the right decisions, and finally gain a clearer perspective.
E-commerce: how to maximize your chances of success?
Last year, the e-commerce sector grew eight times faster than traditional retail in France. In total, nearly 140,000 online sales sites were identified by Fevad (the French Federation of E-commerce and Distance Selling). In addition, there are more than 33 million French online shoppers ready to make their purchases.
To guide individuals, (self-)entrepreneurs, and very small and small businesses in launching their e-commerce ventures, this book is packed with advice to read before designing a website, which is often done too hastily. Where to begin? What needs to be done? What about VAT, the store's location, and the descriptive texts and images for each product? Which hosting plan should you choose? What about shipping costs?
The aim here is not to discourage future e-commerce entrepreneurs but rather to draw their attention to the steps to take, the path to follow, the patience to have, in order to maximize their chances of success.
A reference book for those who wish to get started in e-commerce
Whoever you are, whether you're planning to create your online store, launch into e-commerce, or simply want an overview of what to expect, what to do or avoid doing, this book is for you!
Who is this book intended for?
-Individuals who have ideas and are looking for a (new) career
-The artisans, creators, artists for whom the internet can become your showcase
-VSEs and SMEs wishing to extend their territorial reach and become available 2Ah/24
-E-commerce merchants who wish to improve the profitability of their store.
