Winning with digital: How digital technologies are transforming businesses
You might think that digital transformation is only for Silicon Valley stars or startups... Think again! Mobile devices, digital analytics tools, smart sensors, cloud computing, and social media
Winning with digital: How digital technologies are transforming businesses
You might think that digital transformation is only for Silicon Valley stars or startups… Think again! Mobile devices, digital analytics tools, smart sensors, cloud computing, and social media have already profoundly changed the landscape of the professional world, impacting jobs, companies, internal processes, and decision-making. The authors base their work on an in-depth analysis of over 400 traditional companies from various sectors that have successfully undergone this transformation, such as Nike, Pernod Ricard, Yellow Pages, and Lloyds Banking Group. They reveal how these groups started with concrete problems to find digital solutions and were thus able to design new products or services, improve their customer relationships and internal processes, gain a competitive advantage over their rivals, and increase profitability. This guide will help you clarify your company's digital vision, define the different stages of your transformation with your teams, and mobilize them around this project to make the most of digital technology.
