In his new book, the leading author in web ergonomics deciphers the specific codes of mobile user experience. Through practical examples, this illustrated book aims to help users better understand the mobile services of tomorrow. The stakes are high when it comes to navigating mobile websites and the more than 3 million applications listed on the Apple, Google, and Microsoft app stores.
In his new book, the leading author in web ergonomics deciphers the specific codes of mobile user experience. Through practical examples, this illustrated book aims to help users better understand the mobile services of tomorrow. The stakes are high when it comes to navigating mobile websites and the more than 3 million applications listed on the Apple, Google, and Microsoft app stores.
This book reveals how mobile leaders create engaging experiences. Learning takes place through over 600 practical case studies, including pure players, web giants (Uber, Airbnb, Spotify, etc.), and smaller, less well-known companies. Amélie Boucher clearly explains how to optimize UX design for smartphones and tablets. Sensory experience, gestures, navigation, wait time management, and emotional design: all topics are covered to give readers the keys to a successful mobile experience!
