Video is the key format on Facebook and generates the most engagement with fans. However, it's an expensive format that requires a professional team to produce high-quality content. In other words, for small and medium-sized businesses (SMBs), it can be difficult to communicate through video. Facebook addresses this challenge with a new, exceptionally well-designed tool: "Portrait of your company".
This Facebook for Business tool lets you select multiple photos, add text and music, and create a short video in seconds. To access it, Go to this linkYou will then need to choose which page to access it from, then select at least 8 photos and add a 90-character description.
You then have a choice of four musical overlays, all quite pleasant and perfectly suited to the format. One last check, and it's live on your page. The tool is really well designed; the editing and music are modern and in keeping with the tone. Obviously, it remains a minimalist solution, and you won't get a viral video with this editor. But for a brand on a small budget, it's an excellent way to showcase its expertise or products. This video, which presents "the story of your company," is created in just a few minutes and with surprising fluidity.
This article was updated on March 4, 2016
